With the new year coming up quickly, many of us are beginning to set our list of goals for 2013. For businesses, social media strategies should be on your list. It's an easy and cheap way to gain a following if you do it right. This infographic gives some great rules and tips for how to use social media to your advantage and how to create a winning strategy. … [Read more...] about 21 Rules for social media marketing
social media
Using Social Media Communication to Boost Employee Morale
Employees who are motivated and have a high morale are more efficient, miss less sick days, and save the company thousands of dollars. High morale breeds productivity and creativity, two crucial components of a successful business. Keeping employees morale high is one of the best things any company can do for itself. It creates a sense of loyalty that is unmatched in any other … [Read more...] about Using Social Media Communication to Boost Employee Morale
Book Review: Breakthrough Branding
Today we are featuring a book that we know will be a huge resource to anyone looking for help with branding. This is one of those things that can be extremely daunting and often it’s hard to know where to start. Catherine Kaputa addresses this issue in her book Breakthrough Branding and gives mini case histories of dozens of brands to demonstrate what makes a brand thrive. The … [Read more...] about Book Review: Breakthrough Branding
Tips for Successful Business Women Using Social Media to Reach Their Target Audience
In the new age of social media, is there a real business advantage, or is it simply meant for posting photos of your decadent dessert or having the highest score on Words with Friends? A recent survey indicates that there are over 144 million Americans that regularly use at least one social networking site. Interestingly enough, most of these social media outlets are dominated … [Read more...] about Tips for Successful Business Women Using Social Media to Reach Their Target Audience
Spreading the Word: Marketing for Small Business
Small businesses and other start-ups share a lot in common: most are full of hopes and expectations. Most small business owners have a product that they really believe in. Most are staffed largely by magnanimous family members. And most…are short on cash. Does this sound familiar? So you've started a business, and now you're looking at how you can start to market and grow your … [Read more...] about Spreading the Word: Marketing for Small Business