So you’re in the elevator and in walks the person you’ve wanted to talk to for months. The person that could give you the advice or resources you need to take your business to super-stardom. In this moment of truth, what do you say? This situation of off-the-cuff networking can happen at any point and you want to be ready. There are times where you will have just 30 seconds of … [Read more...] about Elevator pitch tips and tricks
marketing
Setting up your storefront
When you have a business, marketing and advertising are one of your priorities. You want people to come in to your business, whether that is online or in person. Thus, setting up your storefront is important. If your office or store doesn’t look appealing, people won’t visit. Here are a few tips for creating a great storefront on the Internet and in person. Online … [Read more...] about Setting up your storefront
Spreading the Word: Marketing for Small Business
Small businesses and other start-ups share a lot in common: most are full of hopes and expectations. Most small business owners have a product that they really believe in. Most are staffed largely by magnanimous family members. And most…are short on cash. Does this sound familiar? So you've started a business, and now you're looking at how you can start to market and grow your … [Read more...] about Spreading the Word: Marketing for Small Business