Anytime you have a business you need customers. They are your lifeblood and how you keep things staying afloat financially. You need to fully understand your target audience, learn things about them, and what means of marketing will create those connections with them and attract them to you specifically. Depending on their age or educational level, difference modes might be … [Read more...] about Creative ways to attract new customers
marketing
The 5 Powerful Secrets to Developing a Successful Marketing Plan
The signs of a high-quality marketing plan are threefold: the decisions that result, the level of business success it produces, and the degree to which the plan is actually followed. The major components of a successful marketing plan are target and product focus, material features, organization, and improvement from input. Pleasing a clearly defined target audience is key to … [Read more...] about The 5 Powerful Secrets to Developing a Successful Marketing Plan
21 Rules for social media marketing
With the new year coming up quickly, many of us are beginning to set our list of goals for 2013. For businesses, social media strategies should be on your list. It's an easy and cheap way to gain a following if you do it right. This infographic gives some great rules and tips for how to use social media to your advantage and how to create a winning strategy. … [Read more...] about 21 Rules for social media marketing
Ultimate Entrepreneur-Trifecta 2012: Live blog Feed
The room is full of women, except for the one man on the front row. Maybe that's because the conference is being put on by three women, or maybe it's because there are just a lot of ambitious women in this town. Either way, there's going to be a lot of women entrepreneurs ready to take their business to the next level after this. We are starting off by listening to Rebecca … [Read more...] about Ultimate Entrepreneur-Trifecta 2012: Live blog Feed
Book Review: Breakthrough Branding
Today we are featuring a book that we know will be a huge resource to anyone looking for help with branding. This is one of those things that can be extremely daunting and often it’s hard to know where to start. Catherine Kaputa addresses this issue in her book Breakthrough Branding and gives mini case histories of dozens of brands to demonstrate what makes a brand thrive. The … [Read more...] about Book Review: Breakthrough Branding