Missing out on an opportunity to properly engage a lead means losing the opportunity to sell to a contact. With a great lead nurturing campaign, the conversion rate improves. Here are five key tips to running an effective lead nurturing campaign. Nix the promotional language. A person who has requested information from you wants to hear more about the product or service. This … [Read more...] about 5 Keys to Running an Effective Lead Nurturing Campaign
leadership
How to Plan a Successful Employee Reward Program
Employee award programs are one of the best ways to increase employee productivity, but you need to implement them correctly for their success. Planning ahead is critical to ensuring that an employee rewards program is both motivational and fair. Properly done employee award programs gives employees goals to work towards while making them feel appreciated and valued. You … [Read more...] about How to Plan a Successful Employee Reward Program
Why Great Leaders Are Taught, Not Born
Leadership is a trait sometimes attributed to genetics, appearance, networking or an extroverted personality. Yet studies of the most effective leaders point to the opposite being true. Leadership is not innate; rather, the best leaders are taught. What this means is that these leaders are continual students as well. They remain students throughout their careers, because they … [Read more...] about Why Great Leaders Are Taught, Not Born
Key Ways to Lead a Strong Team
When it comes to business, strong teams are an important building block to an organization's success. It is the collaborative efforts of a team that lead to innovation, progress, and growth within a company. However, even teams comprised of the most talented employees still need leaders that can offer guidance, provide training, and drive results. While the skills necessary to … [Read more...] about Key Ways to Lead a Strong Team