Damsel

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Spreading the Word: Marketing for Small Business

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Small businesses and other start-ups share a lot in common: most are full of hopes and expectations.  Most small business owners have a product that they really believe in. Most are staffed largely by magnanimous family members. And most…are short on cash. Does this sound familiar? So you've started a business, and now you're looking at how you can start to market and grow your … [Read more...] about Spreading the Word: Marketing for Small Business

Human Resources Leadership Decisions

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Strategically, two paths exist for small and medium business leaders in HR.  Option 1 is to focus on short-term cost cutting, versus option 2 – acting strategically with a long-term perspective of human capital management.  The strategic focus is contingent on melding together HR processes and functions, such as the following:  Human resource Software (HRIS/HRMS), performance … [Read more...] about Human Resources Leadership Decisions

Lessons from the Networking Trenches

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I realized this month, during a conversation with one of my closest friends, that I’ve unknowingly surrounded myself with people who compliment me. I’ve been lucky enough to meet these women (and men, too) at school, various jobs, and through friends and family. Without even trying, I’ve created a network of professionals who have been willing to mentor me and support me where … [Read more...] about Lessons from the Networking Trenches