Google’s relationship with link building efforts has changed in the past 15 years. Though theirs started out as an affectionate affair, the Facebook status would likely read “It’s Complicated” today. The fact is that Google has developed trust issues with the decade of manipulative SEO community members who have used the link graph for their own purposes. As a result, Google+ … [Read more...] about Why Brand Authority May Replace Link Building Sooner Rather Than Later