Advertising in the digital age is a different beast than it was years ago. With the advent of digital media, such as the Internet, DVRs, smartphones and tablets, the way consumers digest information has drastically changed. Traditionally, ads were primarily used on television or radio and in magazines, and targeted to a broad range of different consumers in an attempt to raise … [Read more...] about How Advertising Has Changed in the Digital Age
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Setting up your storefront
When you have a business, marketing and advertising are one of your priorities. You want people to come in to your business, whether that is online or in person. Thus, setting up your storefront is important. If your office or store doesn’t look appealing, people won’t visit. Here are a few tips for creating a great storefront on the Internet and in person. Online … [Read more...] about Setting up your storefront