PHNOM PENH, August 17, 2017 /Media Company/ – Crocs™ officially enters the Cambodia market as of April 14, 2017 with the opening of its first store at TK Avenue Mall, followed by the opening of its second store at Exchange Square Mall on June 15, 2017 and third store to be opened at AEON Mall, all locations in Phnom Penh. The Grand Opening of TK Avenue Mall was marked by a ribbon-cutting ceremony and speech by Mr. Henry Horn, Managing Director of SOHO Diversified Lifestyle Co., Ltd.
“SOHO Diversified Lifestyle is honored to bring this popular and iconic footwear brand to Cambodia. The Crocs brand celebrates authenticity, individuality, and the courage to be who we are in every aspect of life,” said Mr. Horn. “We believe this message, along with our wide variety of fashionable designs, will resonate well with the people of Cambodia.”
The store opening events at TK Avenue Mall and Exchange Square Mall was attended by first-time Crocs customers as well as loyal Crocs fans who have spent months eagerly awaiting the store launches. Festivities included free popcorn and refreshments, and a celebrity spin wheel for shoppers with prizes ranging from special discount cards to free Jibbitz™ shoe charms. Inside the store hung posters of Korean superstar YOONA posing playfully in her Isabella jelly sandals and Asian celebrity Henry Lau sporting his Citiline Roka slip-on sneakers.
The latest Crocs store which will open at AEON Mall on August 26, 2017 will be the latest addition to the mall’s expansive tenant mix of international fashion and lifestyle brands. SOHO Diversified Lifestyle has also confirmed plans to open additional Crocs stores at Downtown 93 Mall and Eden Garden Center in Phnom Penh before the end of 2017.