When it comes to running a business, your company’s public image can make you sink or swim, so it’s important to take the steps necessary to create a positive representation of what values and business practices your company encompasses. You don’t have to sit back and wait to find out what the public thinks of you; there are many steps you can take that allow you to … [Read more...] about Helpful Ways to Create a Positive Public Image for Your Company
How Advertising Has Changed in the Digital Age
Advertising in the digital age is a different beast than it was years ago. With the advent of digital media, such as the Internet, DVRs, smartphones and tablets, the way consumers digest information has drastically changed. Traditionally, ads were primarily used on television or radio and in magazines, and targeted to a broad range of different consumers in an attempt to raise … [Read more...] about How Advertising Has Changed in the Digital Age
Why you should encourage your employees to write on the company blog
Does your company have a blog? If not, stop reading this and go set one up. Ok now that we’ve taken care of that, let’s talk about content creation. Generating quality content on a regular basis is time consuming and tough work. So how do you keep a blog going while still doing all of your other tasks? Here are some ideas: Get your employees involved. Everyone in the company … [Read more...] about Why you should encourage your employees to write on the company blog
Five Great Ways To Get Your Businesses Name Out There
No one is going to buy your product if they don't know that your company exists. Therefore, you need to make sure that your target market knows about your company and its bran. Here are five ways that you can gain more exposure for your business. Offer Promotional Products People who have used your products will have an easier time remembering the name of your company. They … [Read more...] about Five Great Ways To Get Your Businesses Name Out There
Five Consistently Recession-Proof Careers
The 2008 crash of the U.S. economy, the likes of which almost propelled the country into a second Great Depression, dealt a catastrophic blow to hundreds-of-thousands, eventually millions, of American jobs. Although the impact was felt across nearly every industry and market, certain jobs, usually dubbed "recession-proof", remained (and will continue to remain) virtually 100 … [Read more...] about Five Consistently Recession-Proof Careers